Patient landing pages

A patient landing page is the page your patients see after they tap a link in a recall message — “Book your appointment” or “Confirm your appointment.” It’s the only patient-facing part of Recall & Reminders. This article explains what the patient experiences and how it reflects your settings.

What a landing page is

When a recall sends a patient an email or text with a smart button, tapping that button takes the patient to a landing page on their phone. The page does exactly one thing — let them book a time or confirm an existing appointment — and then it’s done. There’s no login and nothing for the patient to fill in; the link itself identifies them.

You don’t build these pages step by step. They’re generated automatically and styled with your brand settings, so patients see your practice’s name, logo, and colors.

The two variants

A landing page comes in one of two forms, depending on the recall:

• Booking — the patient sees a list of available appointment times and taps one to book. This is what a Book appointment recall (like Hygiene recall) links to.
• Confirm — the patient sees their existing appointment and taps to confirm it. This is what a Confirm appointment recall links to.

What the patient experiences

Booking a visit

1. The patient taps the booking link in your message.
2. They see your practice branding and a friendly greeting with their name.
3. Available times are listed, grouped by day, each showing the time and provider.
4. They tap a time and confirm.
5. They see a “You’re booked!” confirmation with the appointment details and helpful follow-ups like add-to-calendar and directions.

If the time they picked was just taken by someone else, the page tells them gently and shows fresh times to choose from. If no times are available, it shows your phone number so they can call.

Confirming an appointment

1. The patient taps the confirm link in your message.
2. They see their appointment — the date, time, and provider — and a single Confirm button.
3. They tap Confirm, and that’s it. If you’ve set a reschedule link, they can also choose to reschedule.

Branding and language

Every landing page carries your practice’s identity — name, logo, colors, address, and phone — pulled from your settings, and it stays branded even on error screens so the patient always knows it’s you. Pages can also appear in the patient’s language, and your phone number is shown prominently in case they’d rather call.

To control the look and feel, see Brand & voice settings.

When a link doesn’t work

Links are tied to a specific patient and purpose, and they don’t last forever. If a patient opens an old or already-used link, the page explains clearly — for example, that the invitation has expired or the appointment is already booked — and always shows your phone number so they can reach you. There’s nothing for you to fix in these cases; it’s the page handling an edge gracefully.

What you control

You don’t edit landing pages directly. What appears on them comes from:

• The recall and its goal (which decides booking vs. confirm).
• The smart button in your message templates (which sends the patient there).
• Your brand & voice settings (which control the look, tone, and contact details).